How Businesses Can Tap into FIFA, Super Bowl, and Olympic Opportunities in Los Angeles
Updated: Apr 8
Southern California is entering an unprecedented decade of global sporting events—from the FIFA World Cup 2026 to Super Bowl LXI and the 2028 Olympic and Paralympic Games.
For businesses, this means a wave of opportunities—but only for those who prepare. Catering, logistics, marketing, event production, and other industries will all be in demand.
If you’re a business owner or nonprofit leader, now is the time to position yourself.
The Gateway: Business Connect
What Business Connect Offers:
Access to contracting opportunities tied to major events
Mentorship and professional development
Direct exposure to procurement teams and decision-makers
Super Bowl 2027: Still Time to Get Involved
While the primary supplier portal for Super Bowl LXI has officially closed, there is still an opportunity to express interest:
The Olympics Are Coming—Start Now
Opportunities connected to the 2028 Olympic and Paralympic Games are already taking shape, and businesses should begin preparing now.
One of the most important first steps is registering with the City of Los Angeles supplier system:
Why RAMP Matters:
It’s free to register
You receive automatic notifications of contracting opportunities
You gain insight into how the City of Los Angeles procures services
It allows you to compete for city and event-related contracts
Pro Tip:
Start early. Don’t wait until deadlines. The system can take time to navigate, and early registration gives you space to resolve issues and understand the process.
Certification = Competitive Advantage
Getting certified can significantly improve your visibility and eligibility for contracts.
Types of certifications include:
Ownership-based (minority, women-owned, etc.)
Size-based (small business)
Local business preference
Department-specific programs
🔗 Learn more:bca.lacity.org/certification-printable-forms
Final Thoughts: Start Now, Not Later
The businesses that benefit most from this “decade of sports” won’t be the ones who show up last-minute—they’ll be the ones who start early, build relationships, and position themselves strategically.
If you’re considering entering this space:
Register for Business Connect
Get set up in RAMP
Explore certifications
Identify partnership opportunities
Start small, but start now
Want Help Positioning Your Business?
We work with both nonprofits and businesses to help them:
Navigate procurement systems
Position for contract opportunities
Build strategic partnerships
Prepare for large-scale event work
If you’re interested in exploring how your organization can participate, feel free to reach out.
Let’s make sure you’re not just watching these events happen—but benefiting from them.
1-800-545-3601
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