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How to Get Involved with LA28: Tickets, Volunteering, Country Houses, Community Opportunities, Business Engagement, and Athlete Hosting

Jun 9
4 min read

Updated: Jun 16


The LA28 Olympic and Paralympic Games are coming to Southern California, but many of the opportunities to participate begin years before the Opening Ceremony.

As of June 2026, there are 762 days until the LA28 Olympic Games. Athletes are already training in the region, cities are developing plans, international visitors are making travel decisions, and community organizations are creating programs and partnerships.

Whether you are interested in attending events, volunteering, supporting your community, hosting athletes, or exploring business opportunities, there are many ways to participate in LA28.



The LA28 Olympic Games will feature 51 sports, including five new sports added to the Olympic program.

There will be 353 medal events and more than 11,000 athletes competing from around the world.



For the first time in Olympic history, there will be more women competing than men.

Southern California and Orange County will host multiple Olympic events, including surfing at Lower Trestles near San Clemente and indoor volleyball at Honda Center in Anaheim.



Understanding the Olympic Ecosystem

Many people think the Olympics are simply LA28.

In reality, the Olympic and Paralympic movement is made up of international federations, national governing bodies, sponsors, community organizations, volunteers, businesses, and local leaders.

This is important because it means there are many pathways to participate. You do not need to be an athlete or work directly for LA28 to be involved.



Celebrate 28 and Olympic Legacy Programs

LA28 recently launched Celebrate 28, an initiative focused on expanding access to youth sports, supporting economic opportunity, and creating healthier communities throughout Southern California.

Community organizations, nonprofits, schools, clubs, and local leaders are encouraged to create programs and activities that extend the impact of the Games beyond competition venues.



What Are Olympic Country Houses?

One of the lesser-known aspects of the Olympic movement is the Country House program.

Country Houses are hospitality and cultural spaces established by participating countries during the Games. They serve as gathering places for athletes, sponsors, media, business leaders, visitors, and local communities.

Country Houses often host cultural celebrations, networking events, viewing parties, food experiences, and tourism activities.



Countries including Greece, Denmark, Ireland, and Germany have announced plans for activations in Southern California. Denmark is expected to bring tall ships to the Long Beach waterfront, while Germany is planning activities in Pacific Palisades.


These programs create opportunities for volunteers, hospitality professionals, nonprofits, tourism organizations, and community groups.



LA28 Tickets and Hospitality Experiences

One of the most common questions people ask is how to buy LA28 tickets.

The first ticket release has already occurred, and additional ticket opportunities are expected soon.


In addition to individual tickets, LA28 will offer hospitality programs, premium experiences, and group opportunities.


Families, yacht clubs, nonprofits, businesses, and community organizations may benefit from group ticket packages and hospitality experiences designed to bring people together around the Games.



LA28 Volunteer Opportunities

Volunteer opportunities exist both before and during the Games. Community volunteer programs are already underway throughout the Los Angeles region.


Games-Time Volunteer Applications officially open July 14, 2026. To volunteer, scan the link above to be taken to LA28.


The LA28 Volunteer Program includes opportunities to support athletes, spectators, media, officials, and communities before and during the Olympic and Paralympic Games.


Volunteer profiles may include information such as:

• Skills and experience

• Availability

• Languages spoken

• Organizational affiliations

• Areas of interest

• Geographic preferences


Relevant skills may include:

• Hospitality

• Event Operations

• Leadership

• Customer Service

• Technical Skills

• Accessibility Support

• Multiple Languages

• Boating and Maritime Experience



How Our Community Can Help Today

• Host Olympic Athletes & Coaches

• Volunteer Through Yacht Clubs & Community Programs

• Support International Training Camps

• Share Local Knowledge, Hospitality & Transportation

• Help Build a Welcoming Olympic Community


CURRENT OPPORTUNITIES


Athlete Host Families Needed


• Olympic sailors training in Southern California

• June 29 – July 31, 2026

• Additional training opportunities expected through 2028


If you're available to host -



The Olympic experience begins years before the Opening Ceremony.

Athletes are already training in our region, and local communities can play a direct role in helping them prepare for LA28.


Many of the opportunities associated with LA28 are being created through local relationships and community leadership.


Cities, nonprofits, chambers of commerce, sport organizations, cultural institutions, and businesses are actively developing programs related to the Games.


Potential opportunities include:

  • Cultural festivals

  • Food pavilions

  • Public art projects

  • Community celebrations

  • International hospitality

  • Youth programs

  • Volunteer initiatives



Organizations interested in participating should begin conversations now.

Ask your local organization:


What are your plans for LA28, and how can I help?


Interested in bringing this presentation to your organization?



Marketing Edge Events works with organizations interested in understanding Olympic-related opportunities including:

  • Ticketing and Hospitality

  • Group Experiences

  • Community Engagement

  • International Delegation Support

  • Event Planning

  • Volunteer ProgramsLongBeach28

  • Stakeholder Outreach

The Olympic movement begins long before the Opening Ceremony.

The question is not whether LA28 will impact our communities.

The question is: How will you choose to participate?


Interested in exploring LA28 opportunities for your organization?


Marketing Edge Events helps businesses, nonprofits, community organizations, and clubs navigate:


• Olympic ticketing & hospitality experiences

• Group attendance programs

• International delegation support




Let's start the conversation. Contact us to discuss how your organization can participate in LA28.

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2026 Marketing Event Edge. All rights reserved.​  Marketing Event Edge is an independent strategic consultancy. We are not affiliated with, endorsed by, or an official partner of the International Olympic Committee (IOC), LA28, FIFA, or the NFL. All event names are used for descriptive and informational purposes regarding the Southern California event landscape.

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